One direction no more Energy used to flow one way down the value chain. Power plants generated power, high-voltage lines transmitted to your neighborhood substations, and the wires from poles brought it home. And all of this happened behind a meter with consumers only ever engaging when using electricity or paying a utility bill…

Ok so you have a great product, you’ve got more than an MVP based on sound research and you’re ready to go to market. Great, now all we need to do is go to market. Well, whose job is that ? Who is in the fellowship of the ring …

Savvy consumers are reshaping when, how and why they engage with a brand. Smart devices and social media have made the digital landscape forever interactive and the formerly passive consumer has become an active participant, circulating information, influencing buying decisions and even building or demolishing brands. With the emergence of…

When I started at Hippo CMS (Now Bloomreach) back in 2014, it was the first time that I had seen the use of buyer personas. Up until then my limited marketing experience was all around addressable markets, target audience and really just 4P marketing. So when I was creating content…

“God is great, kind and benevolent …” I muttered to myself unintelligibly as I sat among the audience. While they were listening to the speaker on stage, I was trying desperately to not forget the words of my own speech. It was the final day of a 6 week long…

Automation and digital transformation have influenced practically every industry today and healthcare is no exception. By embracing robotics, surgeons and hospitals can reduce human error, minimize recovery time, and reduce the duration of hospital stay. Robotics also allow surgeons to perform less invasive surgeries than ever before. The wide-ranging potential…

Why rethink the digital experience architecture Businesses are no longer digitizing operations just to reduce time to market. Providing seamless omnichannel experiences for consumers has become primary and pivotal, and so has the ability to learn from and react quickly to business and consumer insights. …

Foregone conclusion really : Smart phones, tablets and social media have made the digital landscape forever interactive — and there is no going back. The formerly passive consumer has become an active participant, circulating information, influencing buying decisions and even building or demolishing brands. …

The content delivery conundrum As channels, devices and apps pop in and out of existence, your team of content creators and UX designers is faced with the herculean task of providing a seamless, cross channel experience that is not only consistent but also personalized to each user. However, while most…