Going to Market — Who’s on your team?

A footballing analogy

The Dream 11

  1. Challenger Sales & Solution Consultant as strike partners. Hunting in packs and selling on value, they aren’t afraid to take risks and challenge a customer’s stated needs to elevate the discussion by recognizing and addressing the wider opportunity and value for the customer.
  2. Digital Marketer & Marcoms to provide assists (qualified leads) by being in the right place at the right time (channel management, SEM, SEO) relentlessly (campaign automation) and generating healthy relationships among press, analysts and community.
  3. Product Marketer & Content Strategist at the creative engine in midfield orchestrating story and strategy. Working with product management they extract value proposition, positioning and benefits based on empathetic research of the buyer journey and bring it to life by crafting a messaging framework, go to market plan and sales guides that orchestrate marketing efforts and sales approaches to serve target personas.
  4. Product Management — Championing the users experience and directing engineering efforts with roadmaps that address current peeves, future needs and technological horizons. They are also vital in ensuring that the commercial team taking the product to market do not over promise, undersell or generally misinterpret product capabilities.
  5. Customer Service & Brand guardian to protect the users’ experience of the product, manage and curate promises, support users and oftentimes clean up the messes the rest of team may have made. While a beta release, product launch or upgrade can put the Customer service team on beast mode, brand guardians have to keep the team on brand and support marcoms support reputational crises on social media or elsewhere.
  6. Account Management — Because if a relationship isn’t growing, it wont be long before it ends. When new features, releases or products are launched, account managers will need to personalize the approach to paying customers, minimize disruptions and protect the buyer and user experience together often with customer service and the wider team to ensure that we not only retain but grow the business and relationship.
  7. Finance & legal — Whether its signing off on procurement, channel spend, GDPR and compliance and QHSE, we’ll need someone having our back in terms of keeping our financial goals and legal bases covered.

Captaining & bench strength

Get your game face on

--

--

--

Marketer, Techie, Storyteller

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Best Ad Networks For Publishers and Bloggers

Stop Paying Overpriced Email Marketing Software In 2022

The 5 Keys to Writing Great Web Content

Experiences From A Marketer’s Travels

5 Tips to Improve Click-Through Rate for European Publishers

Zero to Hero — Five Pre-Income Marketing Strategies

When A Site Qualifies for AdSense Advertising

The following brand attributes are off limits

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Anoop Gangadharan

Anoop Gangadharan

Marketer, Techie, Storyteller

More from Medium

Make your product launch a success with gamification

Know The Difference: Product Features vs. Product Benefits

How AI Development Is Improving New Products Design and Development

From MBA to Entrepreneur Part 6: Martin Aguinis, Clipjoy